National Geographic’s Planet or Plastic campaign was shared socially 13.6 million times, and led 400-plus companies to change their plastic policies.

We are at the beginning of one, according to Lindsay Stein, U.S. editor for Campaign magazine.

In a timely article entitled Welcome to advertising’s next golden age, Lindsay respectfully sets ablaze renowned art director George Lois’s comments about advertising being ‘a lost art’. She presents several great examples, including National Geographic’s insanely impactful campaign against disposable plastics, and Nike’s impassioned bolstering of Colin Kaepernick’s protests against killing of unarmed black Americans. In doing so, Lindsay makes a convincing case for how brands are beginning to understand their true power to change the world for the better through content, and grow their revenues in the process. This represents a burgeoning golden age for the ad industry, and we at Mike Teevee we’re thrilled to be helping brands to be a part of it.

Lost art or dawning of a new age? Have a read of the article and let us know your thoughts.